Rise of Ai-powered personalization: How brands are redefining customer experience in 2025. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 14, n. 3, p. 83–86, 2025. DOI: 10.65453/ajbmr.v14i3.1321. Disponível em: http://j.arabianjbmr.com/index.php/ajbmr/article/view/1321. Acesso em: 28 oct. 2026.