AESTHETIC EFFECTS OF BRAND IN ENHANCING CUSTOMERS’ AFFECTION IN FMCG PRODUCTS. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 7, n. 1, p. 16–22, 2018. DOI: 10.65453/ajbmr.v7i1.1013. Disponível em: http://j.arabianjbmr.com/index.php/ajbmr/article/view/1013. Acesso em: 30 oct. 2026.