IMPACT OF ELECTRONIC WORD OF MOUTH ON CONSUMER PURCHASE INTENTION IN FOOTWEAR INDUSTRY OF PAKISTAN. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 6, n. 12, p. 52–63, 2017. DOI: 10.65453/ajbmr.v6i12.1010. Disponível em: http://j.arabianjbmr.com/index.php/ajbmr/article/view/1010. Acesso em: 28 oct. 2026.