INVESTIGATION OF THE EFFECTS OF ADVERTISING ON PATRONS EMOTIONAL RESPONSES, PERCEIVED VALUE, SATISFACTION AND BEHAVIORAL INTENTIONS. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 6, n. 10, p. 16–31, 2017. DOI: 10.65453/ajbmr.v6i10.993. Disponível em: http://j.arabianjbmr.com/index.php/ajbmr/article/view/993. Acesso em: 26 oct. 2026.