INVESTIGATING THE EFFECT OF PERSONAL FACTORS ON THE CUSTOMERS’ PURCHASING DECISION. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 6, n. 7, p. 8–16, 2017. DOI: 10.65453/ajbmr.v6i7.972. Disponível em: http://j.arabianjbmr.com/index.php/ajbmr/article/view/972. Acesso em: 28 oct. 2026.