THEORETICAL FOUNDATION ON IMPACT OF ADVERTISEMENTS ON CUSTOMERS: WHAT IS RESEARCHED?. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 6, n. 5, p. 6–25, 2017. DOI: 10.65453/ajbmr.v6i5.961. Disponível em: http://j.arabianjbmr.com/index.php/ajbmr/article/view/961. Acesso em: 11 jun. 2026.